Radico Khaitan Vodka Brand: Radico Khaitan has announced another significant milestone for its flagship brand Magic Moments Vodka. The company said that Magic Moments Vodka has crossed 8 million cases in sales this year (2026).
The sales figure further fortifies Magic Moments Vodka's position as India’s No.1 vodka brand and one of the fastest-growing vodka brands globally.
“Accelerating from 7.1 million cases last year to crossing the 8 million mark already this year, the brand’s sharp growth trajectory underscores its rising dominance and deepening consumer connect across markets,” Radico Khaitan said in a media release.
"Crossing the 8 million case mark is a proud milestone for Magic Moments. It indicates a defining shift in India’s evolving spirit’s landscape. While vodka accounts for over 20–25 per cent of the global spirits market, in India it remains under-indexed at less than 4 per cent, presenting a significant headroom for growth," Abhishek Khaitan, Managing Director, Radico Khaitan, said in a statement.
Radico Khaitan Vodka Brand
Radico Khaitan started its premiumization journey in 2006 with the launch of Magic Moments Vodka. Since then, it has steadily strengthened its position in the market through a strong combination of product innovation, consumer-centric experiences and a deep understanding of evolving taste preferences.
Today, Magic Moments is India’s largest premium vodka brand with around 60 per cent market share and ranked as the 6th largest vodka brand in the world last year. The brand continues to command a leading position in the Indian vodka market and has consistently climbed the global ranking ladder.
Radico Khaitan Vodka Brand
The latest addition to Magic Moments' portfolio, Jamun SpicyMint (Radico Khaitan Vodka Brand), has emerged as a runaway success since its launch. Radico Khaitan said that Jamun SpicyMint has created significant momentum among consumers and is witnessing strong offtake across markets.
Earlier variants such as Alphonso Mango and Thandaai, along with other flavours have continued to receive strong consumer traction.
