Brandman Retail, an India-focused distributor and retailer of international sports and lifestyle brands, has entered a strategic partnership with the ANTA Group, one of the world’s leading sportswear conglomerates. Through this collaboration, globally recognised brands Wilson and ANTA will be introduced to the Indian market, further strengthening Brandman Retail’s presence in the premium sports and athleisure segment.

Under the agreement, Brandman Retail is the premium partner for both brands in India. The partnership will span nationwide distribution as well as physical retail expansion, allowing Indian consumers greater access to globally recognised sportswear, athletic equipment and accessories.

As part of the rollout, the companies plan to open dedicated brand stores for Wilson and ANTA across key metro cities, with the first mono-store expected to launch from April 2026. These mono-brand stores will showcase the brands’ full range of footwear, apparel, equipment and accessories, offering consumers a retail experience aligned with global brand standards.

For the India market, the brands will introduce a carefully curated product range across footwear, apparel, equipment and accessories, tailored to the needs of Indian athletes and sports enthusiasts. The offering will combine global performance innovation with insights into the preferences of Indian consumers.

Wilson, a globally recognised sports brand, is widely known for its leadership in racket sports and athletic equipment, with a long-standing association with the global tennis and rackets communities.

ANTA, among the world’s leading sportswear companies, is recognised for its focus on innovation in performance wear and sports technology, making it well positioned to address India’s growing demand for high-performance sports gear.

Commenting on the partnership, Arun Malhotra, Founder and Director, Brandman Retail said, “India’s premium sports and athleisure market is seeing strong momentum, driven by rising demand for global performance footwear, apparel and sports gear. As interest in premium sportswear expands across Tier 1 and Tier 2 cities, introducing internationally recognised brands like Wilson and ANTA through dedicated retail stores will help bring world-class sports products closer to Indian consumers.”

Store rollouts are expected to begin in April 2026, with expansion planned across multiple cities over the next 12–18 months.