Anomaly, a global haircare brand owned by actress Priyanka Chopra, has been acquired by Reliance Retail, led by Isha Ambani. Reliance Retail has not disclosed the acquisition amount.
Anomaly, founded in 2021 by Priyanka Chopra, is a popular hair care brand. It is known for its affordable prices. The brand claims to be vegan and offer high-performance haircare services at affordable prices.
Reliance Retail said that the acquisition of Anomaly will help it scale up its omnichannel retail network and its beauty platform Tira.
"The acquisition marks a significant expansion of Reliance Retail's fast-growing beauty portfolio and reinforces its commitment to building and scaling high-growth consumer brands in India and globally," Reliance Retail said.
"Through this acquisition, Reliance Retail brings full ownership of the brand's intellectual property and digital ecosystem into its portfolio, enabling it to scale Anomaly through its expansive retail network and omnichannel platforms," Reliance Retail added.
Reliance Retail said that the acquisition will help deepen its presence in the fast-growing beauty and personal care category.
Reliance Retail Ventures Ltd (RRVL) Executive Director Isha Ambani said that bringing Anomaly into the portfolio marks a strategic step in “expanding our basket of new-age, high-growth beauty brands”.
"We see immense potential in collaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilities and deep consumer insights, while continuing to grow its international presence," she said.
Priyanka Chopra will continue to play an integral role in the brand's evolution as Creative Director, driving innovation, brand vision, and product development.
Reliance Retail is a subsidiary of RRVL, the holding company of all the retail companies under the Reliance Industries group.
In FY26. RRVL registered a customer base of over 387 million and reported a consolidated turnover of Rs 3.70 lakh crore.
