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Fashion Quick Commerce Startup ZILO raises $15.3 Million In Series A round led by Peak XV Partners

Summary

Startup: Co-founded by ex-Flipkart and Myntra executives Padmakumar Pal & Bhavik Jhaveri, ZILO is a fashion quick commerce platform that delivers on-trend styles from 200+ brands in under 60 minutes—with home trials and instant returns.

Fashion Quick Commerce Startup ZILO raises $15.3 Million In Series A round led by Peak XV Partners
Fashion Quick Commerce Startup ZILO raises $15.3 Million In Series A round led by Peak XV Partners

Fashion quick commerce startup ZILO has raised $15.3 million (Rs. 140 crore) in a Series A funding round led by Peak XV Partners, which invested $8 million. Existing investors InfoEdge Ventures and Chiratae Ventures doubled down in the round with $2.5 million each. This round also witnessed participation from Alteria Capital, Stride Ventures and angel investors including Lalit Keshre (Founder and CEO, Groww), Kunal Shah (Founder, CRED), Sachin Oswal (Founder, Orginity), Ayyappan R (Founder, FirstClub), Abhishek Bansal (CEO, Shadowfax), Sreevathsa Prabhakar (Founder, Servify) & Preeta Sukhtankar (Equity partner, Foxtale & Luma Fertility).

The announcement comes soon after ZILO partnered with celebrity stylist and fashion editor Anaita Shroff Adajania as Style Director and equity partner, a strategic collaboration aimed at enhancing curated fashion experiences on the platform. Founded with a vision to reimagine fashion shopping for the quick commerce era, ZILO is building a vertically integrated model focused on fast delivery, wide selection and superior customer experience.

The company plans to utilise the fresh capital to scale operations, strengthen brand building, invest in technology, expand to new markets and build an elevated customer experience, it said.

“This round is a strong validation of our belief that fashion and speed don’t have to be trade-offs. With the backing of all our existing partners, and the creative leadership of Anaita, we’re building a new category where curated fashion meets the immediacy customers now expect. The capital will help us scale thoughtfully, deepen our tech and deliver a truly elevated fashion experience at quick-commerce speed” said Padmakumar Pal, Co-founder & CEO, ZILO.

“We’re putting fashion shopping back in the right order — replacing endless scrolls with adequately relevant choices,  expert-styled looks, the convenience of Home Trials, and the reliability of super-fast delivery. The confidence our partners have shown in us strongly validates the vision. This capital will help us accelerate geographic expansion, deepen our platform and technology investments, and build a vertically integrated, fashion-first supply chain designed for speed, selection, and service.” said Bhavik Jhaveri, Co-founder & CIO, ZILO.

Over the next 12–14 months, the funding will help ZILO deepen its capabilities and expand its market presence, the company said. While quick commerce has scaled rapidly across categories, the fashion playbook in the segment is still evolving.

Kriti Gupta, Vice President at Peak XV Partners added, “We believe the preferences of Indian customers are evolving quickly and fashion continues to be shopped the same way. ZILO has the potential to transform the customer experience and build a category defining platform.”

“ZILO’s next round is an early validation of our vertical quick commerce thesis and the belief that premium fashion shopping experience is still broken and offline. The Founder’s experience has helped ZILO leapfrog in early traction to take on larger established players in Mumbai”, says Anoop Menon, Consumertech lead at Chiratae Ventures.

“Our continued investment in Zilo reflects our conviction in the emergence of vertical fashion quick commerce and the growing demand for convenience-led fashion discovery. We have strong conviction in the team’s ability to build a scaled, differentiated business with best-in-class unit economics” Kitty Agarwal, Partner at InfoEdge Ventures

ZILO said the funding will enable it to offer one of the largest selections from top fashion brands under a single roof in a quick commerce format, strengthen its position in Mumbai, and expand to a few additional cities. The company will also continue investing in technology and teams to further improve customer experience

About ZILO:

ZILO is India’s next-generation fashion-tech platform, redefining on-demand style with convenience, curation, and speed. Founded by ex-Flipkart and ex-Myntra leaders, ZILO delivers on-trend outfits from over 200 national, international, and D2C brands in under 60 minutes, with features like Home Trials, instant returns, and personalised style recommendations. Leveraging a hybrid supply model of dark stores and brand outlets, ZILO ensures fresh, in-season collections and a seamless shopping experience for urban consumers, combining the best of online convenience with offline flexibility.

More from Startups


Summary

Startup News: Sneakrz has announced the launch of its new store in Delhi. Sneakrz is a youth-focused sneaker and street culture destination from Brandman Retail.

Sneakrz expands India footprint with launch of 9th store in Delhi's DLF Midtown Plaza
Sneakrz expands India footprint with launch of 9th store in Delhi's DLF Midtown Plaza

Startup News: Sneakrz has announced the launch of its new store in Delhi. This marks its 9th retail outlet in India.

Sneakrz is a youth-focused sneaker and street culture destination from Brandman Retail.

The new store in Delhi is part of Sneakrz 's effort to strengthen its presence across high-potential, premium high-street locations.

Sneakrz's new store in Delhi is located at DLF Midtown Plaza in Moti Nagar. DLF Midtown Plaza is a newly developed retail destination in the city for urban consumers.

Speaking about the launch of a new store in Delhi, Arun Malhotra, founder and director, Brandman Retail, said that Sneakrz is evolving as a culture-first retail destination that goes beyond just selling sneakers.

“Our focus is on curating the right mix of global brands, creating an engaging in-store experience, and building a space that resonates with India's growing community of sneaker enthusiasts. With our 9th store, we are continuing to strengthen this vision while expanding into locations that reflect the next wave of retail growth,” Arun Malhotra said.

The layout of Sneakrz's new story in Delhi is planned to make browsing easy and intuitive, whether someone is looking for performance-driven footwear or something more style-led.

Over time, Sneakrz has been steadily building a format that reflects how younger consumers shop today, with equal emphasis on product, discovery, and experience.

With this launch, Sneakrz reinforces its expansion strategy focused on premium high-street retail, curated brand experiences, and youth-driven culture, as it continues to scale its footprint across India.
 

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Summary

Startup News: Journie has launched ‘Treasury Intelligence Studio’ – a solution designed to help founders and finance teams make smarter decisions around liquidity, idle cash, and treasury deployment.

Journie launches ‘Treasury Intelligence’ to help startup founders, CFOs
Journie launches ‘Treasury Intelligence’ to help startup founders, CFOs

Startup News: Journie has launched ‘Treasury Intelligence Studio’ – a solution designed to help founders and finance teams make smarter decisions around liquidity, idle cash, and treasury deployment.

Journie is a treasury-focused platform working with startups and corporates

For most startup teams, treasury decisions are frequent and often revolve around the same set of questions: How much liquidity should we maintain? Can surplus capital be deployed safely? Should an FD be broken or held? How much money remains idle over weekends or between transactions?

These decisions often involve crores of capital, yet most finance teams still rely on spreadsheets, estimates, and internal judgment. Existing tools remain limited and do not provide a consolidated view of liquidity or actionable insights for treasury planning.

Treasury Intelligence Studio is designed to address this gap by offering a structured analytics and decision-support layer for corporate treasury. The platform enables finance teams to assess liquidity positions, identify idle capital, and evaluate allocation scenarios in a more data-driven manner.

Commenting on the launch, Rakesh Patil, Founder of Journie, said, “Startup founders and CFOs today manage increasingly complex treasury decisions, often without the right tools. With Treasury Intelligence Studio, we wanted to build something that removes guesswork from the process. The platform helps finance teams better understand their liquidity position and make more informed decisions around capital allocation.”

By converting treasury data into structured insights, Journie aims to help startups move from reactive cash management to a more disciplined and informed treasury approach.

The solution is currently available through a limited access phase.
 

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Summary

Startup News: Pentathlon Ventures has announced the closure of second fund. The venture capital firm said that it has closed its second fund at Rs 255 crore.

Rs 255 crore fundraise: Pentathlon Ventures to support B2B technology startups
Rs 255 crore fundraise: Pentathlon Ventures to support B2B technology startups

Startup News: Pentathlon Ventures has announced the closure of second fund. The venture capital firm said that it has closed its second fund at Rs 255 crore.

The funds will be utilised to support B2B technology startups.

Pentathlon Ventures is an early-stage venture capital firm.

Pentathlon Ventures said that it has plans to invest in 16-20 seed-stage startups.

The venture capital firm will continue to maintain its focus on India-based founders building for global markets.

Fund II will expand Pentathlon's focus to sectors such as enterprise AI transformation, fintech, healthtech, cybersecurity, logistics, manufacturing, B2B deep tech, and hardware-led innovation.

The capital was raised from a set of family offices, high-net-worth individuals (HNIs), and entrepreneurs from across India, the United States, and the Middle East.

Pentathlon said it has already invested in eight companies through Fund II, building about half of its target portfolio.

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