Mumbai-based startup Bombay Banta has raised Rs 8 crore in a Pre-Series A funding round. The funding round was led by DSG Consumer Partners. Notably, back in 2023, DSG Consumer Partners had also led the company’s seed round.
Bombay Banta, founded in 2021, claims to be the country’s fast-growing homegrown beverage brand. It reimagines the Indian flavours for today’s modern consumer.
In a media release, the startup said that the funding of Rs 8 crore marks a major milestone as it accelerates its expansion plan.
Bombay Banta has also attracted strategic investment from hospitality entrepreneur Kapil Chopra, founder of EazyDiner and The Postcard Hotel.
Bombay Banta co-founders Akkshita Malhotra and Meet Singh Malhotra sai that the latest fundraise marks an inflection point for the company.
"It reaffirms our conviction to disrupt the Indian beverage market as a brand that uniquely interprets flavour memories that generations have grown up with," they said.
They added that funds will enable the company to accelerate its vision across India and on a global stage over time.
The startup claims to build a highly differentiated Indian beverage brand at the intersection of nostalgia, flavour and modern consumer relevance.
Bombay Banta has eight variants in its current product portfolio. Its carbonated range includes – Masala Cola, Masala Soda, Kala Khatta, Jeera Soda, and Lemon Soda, while its non-carbonated range has low-sugar, vitamin-rich lemonades for the health-conscious consumer - Masala Shikanji, Nimbu Shikanji and Jamun Shikanji.
Bombay Banta first gained widespread visibility after becoming the featured beverage onboard Vistara Airlines.
